In just over a week’s time, the 2010 Business of Software Conference kicks off in Boston. If you are not going, shame on you… Its probably the most intense and thought-provoking 3 days you could have in 2010.
If you are going, you are in for a great time – it is back in beautiful Boston and it should be the best yet. So here are some suggestions on how to make the most of the trip.
1. Sign up for the social networking site. On of the most valuable aspects of the conference is the calibre of the people you meet. They come from the US and abroad, large corporations and tiny start-ups – the only thing they have in common is that they are intelligent, on the ball and worth talking to. The Networking site let you see who else is going and arranging to meet-up with people of common interest. Don’t leave it to chance.
2. Look at the speakers list. Neil has signed up a fairly A-list selection of speakers for the conference. It is not every day you have the opportunity to meet-up and have a beer with the likes of Joel Spolsky, Seth Godin, Eric Sink and Dan Bricklin (to name just a few). So read-up on these people. Dharmesh Shah (a published author, entrepeneur and expert on new marketing) is going to be there and you can also ask Youngme Moon about what it is like at Harvard Business School, Derek Sivers about creating and selling a hugely successful Internet business or Scott Farquhar on boot-strapping and creating a hugely successful business based outside the US. Who is on your list to see?
3. Look-up last year’s notes. There is a wiki on past conferences.
4. Take a half empty suitcase. There is usually a generous swag bag of conference goodies and some great shops in Boston.
5. Get some sleep – it is going to be a pretty intense time from the welcome drinks on sunday night right through to the close on wednesday.
Oh, and bring your swimming kit as the hotel has it’s own plush pool. See you next week…
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