Mark Stephens Mark Stephens has been working with Java and PDF since 1999 and has diversified into HTML5, SVG and JavaFX. He also enjoys speaking at conferences and has been a Speaker at user groups, Business of Software, Seybold and JavaOne conferences. He has a very dry sense of humor and an MA in Medieval History for which he has not yet found a practical use.

PDF to HTML5 conversion – Pricing strategy

38 sec read

We are generally very pleased with the progress on our PDF to HTML convertor. It works very well on a lot of files so we have released version 1.0 for customers. But we are perfectionists and there are still lots of things we would like to add, bugs to fix, odd files to investigate. So we are working hard on those and you will see we are generally doing weekly releases.

So how do we reflect the fact that it is Version 1.0 of the product so that we can reward early adopters of the software? What we decided is that customers of Version 1.0 will get a special price (which we will increase without warning as new features come out). They also get 12 months of updates included and we will prioritise their requests. So we are giving potential customers a choice – you can buy it now at a lower price or wait to see how it develops and pay more later. What do you think of this strategy?

Click here to see all the articles in the PDF to HTML5 conversion series.

IDRsolutions develop a Java PDF Viewer and SDK, an Adobe forms to HTML5 forms converter, a PDF to HTML5 converter and a Java ImageIO replacement. On the blog our team post anything interesting they learn about.

Mark Stephens Mark Stephens has been working with Java and PDF since 1999 and has diversified into HTML5, SVG and JavaFX. He also enjoys speaking at conferences and has been a Speaker at user groups, Business of Software, Seybold and JavaOne conferences. He has a very dry sense of humor and an MA in Medieval History for which he has not yet found a practical use.

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