Mark Stephens Mark has been working with Java and PDF since 1999 and is a big NetBeans fan. He enjoys speaking at conferences. He has an MA in Medieval History and a passion for reading.

PDF to HTML5 conversion – Pricing strategy

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We are generally very pleased with the progress on our PDF to HTML convertor. It works very well on a lot of files so we have released version 1.0 for customers. But we are perfectionists and there are still lots of things we would like to add, bugs to fix, odd files to investigate. So we are working hard on those and you will see we are generally doing weekly releases.

So how do we reflect the fact that it is Version 1.0 of the product so that we can reward early adopters of the software? What we decided is that customers of Version 1.0 will get a special price (which we will increase without warning as new features come out). They also get 12 months of updates included and we will prioritise their requests. So we are giving potential customers a choice – you can buy it now at a lower price or wait to see how it develops and pay more later. What do you think of this strategy?

Click here to see all the articles in the PDF to HTML5 conversion series.



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Mark Stephens Mark has been working with Java and PDF since 1999 and is a big NetBeans fan. He enjoys speaking at conferences. He has an MA in Medieval History and a passion for reading.

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