In previous years I have been lucky enough to attend (and even speak) at the Business of Software conference (sadly I cannot be there this year as it clashes with JavaOne where we have a stand). What I have learnt has transformed the way I think about my software business (and I made some great friends as well). It as not made me any younger (or more modest) but I enjoy work far more, get much more done in less time and make more money….
It is a very unusual conference in that it is organised by software professionals for the love of it (rather than conference pros for the money). That is not to say it is not run to the highest standards (I wish JavaOne would take some lessons from these guys on how to setup and run a conference!).
They are very choosy about who gets to speak (it is merit only) and clearly have connections in high places and large favours called in judging by who turns up.
If you know this already, you are probably already on your way to Boston, where the conference takes places starting on Sunday. If not, you can actually hear the talks being streamed live. Click here for details. It is still no substitute for being there, but it is well worth following.
Give them my regards!
