People are increasingly choosing to consume their content on a huge variety of systems ranging from a PC/Mac with a huge screen to a tiny mobile device, and often they want it on multiple devices.
Most mobile devices have more of less ubiquitous Internet access and the HTML5 spec allows for offline viewing of web pages for those decreasing number of places where it is not available.
This makes it a nightmare to be a publisher, unless you choose to use the feature which is common to all these devices – an HTML5 browser. And the browsers have already put a great deal of work into dealing with issues for specific devices (like allowing the user to scroll across the page on phones and tablets. Realistically, no manufacturer is now going to release a device which does not have good HTML5 support.
Publishing to the browser makes it very simple to publish your content with a consistent interface and a look and feel to whatever devices your readers want to use, while catering for all platforms.
Why not try some sample copies with our free online PDF to HTML5 converter (which gives you the HTML5 version to put on your own website)?
This article is part of a series where we talk about the advantages of publishing your PDF magazines online as HTML5. Click here to visit the index and see more advantages.