Sophia Matarazzo

Sophia is a part of the Marketing and Sales team at IDRSolutions.

My 5 Favourite Marketing Tools

2 min read

Here at IDRSolutions I find my self using a varied amount of different marketing tools to be able to measure certain things. I have managed to whittle it down to a list of my five favourite tools that I use on a daily basis.

canva-circle-logoCanva : www.canva.com

Canva by far is my new favourite tool that I use on a regular basis, they make designing things for your Blog or Website simple. You don’t need to be a photoshop genius to be able to use their website. Canva provides a simple Drag and Drop interface which allows users to have full control of how they want things to look on their site. Canva is so simple to use, they have preset image size options which makes sure that what your designing fits where your designing it for. If your stuck for ideas, Canva also provides you with different layouts and images that you can use, you don’t just have to use your images you can also upload any images that you want to us. Canva not only provides a free service they let you download your designs for free too.

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MailChimp-logo-cartel-2013-260px

Mail Chimp : www.mailchimp.com

Do you send out a newsletter on a regular basis? Do you ever send out auto responders to people who use or download things from your site? then mail chimp is the thing to use. I use mail chimp for exactly those exact things. Mail chimp is also a drag and drop interface which allows users to get things done quicker and making sure that news letters, autorsponders and general emails look professional. Not only do i use Mail Chimp because its quick and easy to use, it also gives me stats on the e-mails that i send to people. I can view the amount of emails that have clicked or even opened my email. Another key feature of MailChimp is that it can be integrated with many different 3rd Party Applications such as Salesforce, Facebook, Twitter and WordPress.

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0_ravenblackRaven Tools : www.raventools.com

Raven Tools is my go to guide for all of my analytic needs. I can view both my website and blog stats from Raven Tools. This also integrates with google analytics, Facebook, Twitter and many others. It allows me to view things such as Site Performance this evaluates the health of my website using 2-+ marketing metrics, for example it gives me SEO Metrics from MoZ and Majestic SEO, this then means that i no longer need to sign up to either of those websites as Raven Tools does it for me, another brilliant feature of raven tools is that it can create a monthly report which is fully editable, you can choose what goes into the report, and it also gives advice on how to improve things on the website. Raven tools are also currently updating there features which should be released soon.

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wordpress-logo-simplified-rgbWordPress : www.wordpress.org

WordPress can be used for many different things, for example you can use WordPress for your website(check ours out) or your blog, you can also uses WordPress for free or you can install wordpress onto your server. If you install WordPress on to a server you have a lot more functionality, for example you can choose your theme and have multiple plugins of your choice which do different things, so for example we have a plugin that allows you to enter in Javascript and individual CSS.

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highrise_with_text

Highrise : www.highrisehq.com

Where do you keep track all of your previous emails that have gone back and forth from client’s? Highrise is a perfect alternative to use. You can keep track of sales, appointments and emails that you and clients have sent. You can set reminders so you don’t forget to email people, you can even add companies and then staff who work in them companies. Its a brilliant solution to be able to use to keep track of clients you need to email for renewals or on a day to day basis, for the simple fact of changing details and emails are all stored on the clients notes. You can also integrate highrise with 3rd party applications such as mail chimp, WordPress and many others.

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Let us know what marketing tools that you use, and how it helps you on a day to day basis. Do you use any of the tools that we use?

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Sophia Matarazzo

Sophia is a part of the Marketing and Sales team at IDRSolutions.

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