Talks I am looking forward to at Business of Software USA 2016

boston-1099418_1920So September will soon be upon us and that means that Business Of Software 2016 is coming ever closer. The schedule is already up and there are a nice variety of talks and workshops available over the 3 day long conference, presented by some very interesting people. Today I just wanted to share 4 talks/workshops that I am really looking forward to.

1. Purple Squirrels and Other Lies

This talk would receive the best title award from me (if there was such a thing). How could your interest not be piqued with a title like that? The content is interesting too; Steve Johnson (Principal of Under 10 Consulting) covers how we have invented so may new jobs/titles or redefined old jobs over the years and why these are not even necessary. It also talks about why we should focus on certain skills or expertise instead of trying to find a perfect all-round candidate that “is as rare as a purple squirrel”.

2. Some of the Things Great Software Companies Do That You Don’t Have To

Even big accomplished companies makes mistakes, which is great because that just means you can learn from them. This talk explores mistakes that even the best software businesses make in getting customers to use the software they have purchased. Tips will be shared to help you ensure you have successful, happy users and the speaker (Rob Castaneda – CEO Founder of ServiceRocket) will also let you know 3 mistakes that almost killed his company.

3. Running Agile Sales Teams

You will no doubt have heard of the agile software development methodologies but did you know that you can apply similar principles in your sales processes? This workshop given by Jeff Szczepanski (COO of Stack Exchange) aims to show you how agile techniques can be applied to sales and implemented to increase revenue and profitability of your company. Jeff will share his experiences and hopefully help those who are more naturally technically minded to “demystify the process of managing the sales team”.

4. A Techie’s Guide to Public Speaking Workshop

This seems like an interesting workshop for those who usually live out the limelight in front of a keyboard. Giving a presentation, speaking at a conference or networking in general are some coder’s worst nightmares. In this workshop Poornima Vijayashanker (Founder of Femgineer) explains how to gain confidence so that you may be heard, showcase yourself and your work and ultimately survive public speaking.

So those are 4 talks/workshops that really stood out for me but that is not to say the others are not as interesting. You can check out the rest of the schedule on the Business Of Software website and I hope to see some of you readers at the conference on 12th-14th September.

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Georgia Ingham

Java Developer at IDRsolutions
Georgia is a Java Developer at IDRSolutions. She is currently working along side the team on the development of JPedal and JPDf2HTML5. Her hobbies include reading and cycling.
Georgia

About Georgia Ingham

Georgia is a Java Developer at IDRSolutions. She is currently working along side the team on the development of JPedal and JPDf2HTML5. Her hobbies include reading and cycling.

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