Mark Stephens Mark Stephens has been working with Java and PDF since 1999 and has diversified into HTML5, SVG and JavaFX. He also enjoys speaking at conferences and has been a Speaker at user groups, Business of Software, Seybold and JavaOne conferences. He has a very dry sense of humor and an MA in Medieval History for which he has not yet found a practical use.

Why you should read Seth Godin’s ‘Meatball Sundae’ (and attend this years Business of Software Conference)

1 min read

Meatball Sundae was the book which introduced me to Seth Godin (and was a part of the Swag giveaway at my first Business of Software conference). So it holds a special place in my affections.

The title comes from the idea that you take 2 popular concepts and put them together to find that what works well on its own falls apart when combined. You can have lots of fun dreaming up other concepts, especially in the food department. Spinach ice-cream anyone?

The book was written in 2007 and it was a wake up call that all the marketing ideas which had worked so effectively in previous decades are no longer effective. Most companies still think it is 1964. And it is not a case of slightly changing the rules – new marketing requires a total rethink of how companies operate and not just an updated copy of the rulebook. Seth has developed these ideas across several books, including most notably ‘Purple Cow’.

The focus of the book is to spell out just how big this change (and opportunity) is and give the reader 14 key new ideas and trends. These include the fact that the old gate-keepers (media organisations, record companies, etc) are on the way out, explanation of the long tail, having a direct connection to  the power of stories, scarcity versus abundance.

The final section looks at some examples of Companies (37signals/Basecamp) and products (Moleskin notebooks) using these techniques well.

The book is slightly dated so if you are looking for the latest practical advice you will need to read something modern. If you are looking for a very readable and book which will challenge you and make you think differently, it is still worth digging out a copy (along with Purple Cow and the Dip).

Seth Godin is speaking again at this year’s Business of Software Conference – it is guaranteed to be both very entertaining and unsettling….

IDRsolutions develop a Java PDF Viewer and SDK, an Adobe forms to HTML5 forms converter, a PDF to HTML5 converter and a Java ImageIO replacement. On the blog our team post anything interesting they learn about.

Mark Stephens Mark Stephens has been working with Java and PDF since 1999 and has diversified into HTML5, SVG and JavaFX. He also enjoys speaking at conferences and has been a Speaker at user groups, Business of Software, Seybold and JavaOne conferences. He has a very dry sense of humor and an MA in Medieval History for which he has not yet found a practical use.

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