Sophia Howard Sophia Howard is part of the Marketing, Sales and Website development team at IDRsolutions

How to rebrand a product logo

2 min read


Recently IDRsolutions have undergone a branding transformation for the first time since 1999. Late 2017 we had internally decided as a team that we wanted to re-visit our company branding. This also included a rebrand of all of our products which you can read about here.

When this rebrand started we hadn’t initially decided to rebrand our company logo. We knew that we wanted to overhaul and rebrand our products to make it clearer for our customers and for anyone who was looking to find our products but the company logo hadn’t come into the picture.

We weren’t long into the process before we noticed there would be a real disconnect between our company logo and the new product logo designs.

Rebranding our products

Rebranding your products and adding new products. 

Before even beginning to design the new logos we had to make sure we were clear on what each of the products would do. From here we were able to start thinking about names for the product. In the process of doing so we had to consider the following things:

  1. The name wasn’t already in use by another product or company
  2. That the name wouldn’t translate into anything negative in another language.
  3. The name was either a complete blue sky name or it explained what the product does.

Designing the logos to tell a story

Setting out on this journey it was important to know what we wanted to achieve before any of the design began. We knew that we wanted our product logos to have a visual connection and to tell a story. Some of the visual things that we wanted to make sure we got right was:

  1. The font and if we wanted the font to be added to the logo
  2. The colours of the logo and how they fit as a family.
  3. The size of the logo when it is at full size and when it shrinks down

The story behind our logo designs

After the back and forth process during the design phase we were so happy with the outcome of our new logo designs. We felt that we achieved what we had set out to achieve.

All of our new product logos represent an origami theme. We felt that was appropriate as each piece of software can be shaped to fit into your use cases. This follows the requirement we had of keeping the designs consistent over the product range. The colours are nice and vibrant to stand out in their own rights and each set of solution has their own similarities.

Rebranding our Company logo

The story behind our new logo design

We followed a similar process to our product logos by making sure that our new company logo would stand out in its own right and it would also fit with the family of products.

It made sense to follow the theme of our product logos and use an origami style. If you look close enough you should be able to make out the letters IDR.

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Sophia Howard Sophia Howard is part of the Marketing, Sales and Website development team at IDRsolutions

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