Leon Atherton Leon is a developer at IDRsolutions and product manager for BuildVu. He oversees the BuildVu product strategy and roadmap in addition to spending lots of time writing code.

Why convert PDF magazines to HTML5?

1 min read

In these articles, we talk about the advantages of converting your PDF documents to HTML5. Each point has a full supporting article with a more in depth discussion on that point. Don’t forget to check back in the future, as we are continually adding to this list!

1. Gain control of your content – Many companies offer services where they will offer a viewer for your content on the basis that they host it for you. Not us, we let you take the credit for your content, along with the SEO that naturally comes with it. Read more…

2. SEO and the long tail – It is likely that you have a lot of back issues containing lots of well written content full of all the right keywords. We let you convert this into a format that all search engines that can understand, and allow you to take the credit for it. Read more…

3. The best ‘browser’ for your PDF content – Many services convert into a proprietary format (such as flash) where you lose a lot of features (e.g. text selection). You can benefit by converting to a tried and tested format with billions of users. Read more…

4. Make it easy for foreign readers – Many services convert into a format with ‘fake’ (unchangable) text. We convert to real text that can be altered, for example by many web browsers that offer built in web page translation. Read more…

5. Publish Everywhere – People are browsing content on an ever increasing range of devices. Converting to HTML5 will give your content a consistent interface across a wide range of HTML5-capable devices. Read more…

6. Load quickly and save on bandwidth – One of the issues with PDF is that regardless of how much of the PDF you view, it is required to download the complete file. By converting to HTML5, your magazine readers only have to download the pages they actually read, and you can even create bespoke versions at different quality or zoom levels to optimise for mobile devices. Read more…

7. Measure content performance with analytics – Analytics is vitally important to give you performance data about your content, as well as the opportunity to learn about the demographics of your content readers. By converting to HTML5 you can enable analytics and start improving your content’s performance. Read more…



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Leon Atherton Leon is a developer at IDRsolutions and product manager for BuildVu. He oversees the BuildVu product strategy and roadmap in addition to spending lots of time writing code.

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