One of the things that all good content producers rely heavily on is analytics. Analytics give you the opportunity to see what is doing well (the stuff you need to do more of), and what isn’t doing well (the stuff you need to do less of).
Not only do they let you know about the performance of your content, but they can also give you information about the people consuming your content. For example, there is a 7.28% chance that you are reading this from Germany (shout out to our German readers!). This allows you to tailor your content to your demographics and to bring in better quality traffic.
For those of you advertising to your readers, you can also increase your ad revenue by targeting your readers with adverts that you know are most relevant to them. For example there are companies that pay Facebook good money to display their dating website advert to the users that have recently set their relationship status to Single.
Unfortunately this is something that PDF is completely lacking, but by converting to HTML5 you can enable this functionality, and start measuring your content and demographics!
If you have not used Google Analytics before, you can click here to learn more and sign up.
If you already have an account, it is possible to pass in your tracking ID (UA-XXXXXXX-X) to our free online PDF to HTML5 converter (which gives you the HTML5 version to put on your own website). Try out some sample copies and start tracking right away!
This article is part of a series where we talk about the advantages of publishing your PDF magazines online as HTML5. Click here to visit the index and see more advantages.
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